Lens Digital Goes Vertical

Is the World Ready for a Vertical Laser?

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What’s the first thought that comes to mind when you hear the term laser engraver? Probably a large bulky machine resembling a refrigerator on its side. They are powerful, capable jacks of all trades and have given thousands of families and small businesses a way to make consistent 
revenues.  

At the same time, they are huge, difficult to transport, set up and operate. And, if you really think about it, engraving has been stuck in the same horizontal lane much too long. This is especially true for cylindrical engraving like tumblers, mugs, and bottles – or those items that were designed to stand upright not lay flat down.

Makers have had to bend, twist, jig, tweak, dial in the rotary, and adjust steps, just to engrave a simple tumbler. Sure, the PiBurn rotaries make the process much easier, but what if it were easier still? What if engraving didn’t have to fight gravity? What if gravity actually helped? And what if the laser and the rotary were ONE 
DEVICE? 

VertiGo from LensDigital and OneLaser is the answer to these questions. It is the world’s first vertical laser and the first with a built-in rotary. No more complicated setups. Just place your cup, bottle, dog bowls, or rolling pin upright, lock it in and let gravity and the laser do the rest. The Grip2 powers the whole process with a self-centering jaw designs that eliminates all guess work. 

Makers spoke out. We Engineered. 

From hundreds of interviews with high-volume tumbler engravers (including those clearing $100K+ annually), we kept hearing the same pain points: 
• Setting up a rotary takes too long each time. 
• Taking the honeycomb and blades out breaks rhythm. 
• Most lasers can’t handle oversized or weirdly shaped items. They do not fit. They do not want to be laying down. We invented VertiGo to fix all of that. 

Why It Works: 

1. Gravity makes setup easier. 
VertiGo flips the game by going vertical. Instead of trying to secure something sideways, let the object stand upright naturally. Gravity does the stabilizing, the chuck jaw self-centers the object, and you get perfect alignment every time. Just push the button to engrave perfectly each time. 

2. Built for fast, mobile, and high-margin workflows. 
At markets and events, the real money comes from on-the-spot engraving. It needs to be fast, clean, and portable. VertiGo was made for this. It sets up in minutes, fits on a countertop, and turns curious shoppers into customers in seconds. You do not need a chiller or water cooler as 
the 38 Watt RF tube is fan-cooled. 

3. One machine, endless possibilities. 
Tumblers make up over 25% of most engravers' income, but that’s just the start. VertiGo’s 
innovative design means you can engrave tall bottles, buckets, huge dog bowls, anything that 
stands up. No hacks or workarounds. Just plop it in, tighten the Grip and engrave. 

4. No more fiddling with fixtures. 
For the first time, the rotary is not an add-on—it’s the heart of the machine. VertiGo combines  PiBurn’s industry-leading Grip 2 rotary with OneLaser’s built-in autofocus and firmware tuned for rotary jobs. You get speed, simplicity, and reliability in one unit.  

5. Smarter workflows are here 
Our goal was to make VertiGo the easiest way to engrave anything that wants to stand upright. Makers who tried it became instant believers. There is only one problem with this machine. Once you engrave a tumbler upright, you’ll never want to fight gravity again. 

Built Different by Design with a Partnership that Makes Sense.  

VertiGo is the result of a deep collaboration between LensDigital, creators of the PiBurn, and ONELASER, a U.S.-based laser engineering firm that doesn’t outsource innovation. In fact, they helped design the product in the US.  From the first sketch in 2022 to the production-ready 
prototype in 2025, we’ve made design decisions to improve the user experience for makers, not cut corners, because that’s how you build something truly new and valuable. 

The VertiGo Verdict 
Laser engraving is overdue for a new form factor. One that works with gravity, not against it. With VertiGo, gravity becomes your ally. Portability becomes another profit channel. And every tumbler becomes a canvas for your creative outlet, breaking down the barriers of complexity 
and confusion. 

You ready to go vertical? 
VertiGo ™ — Engrave Upright. 

Want to see it work?  Click here to see the YOUTUBE.  laserinfo.us/LDYT

Learn More at https://laserinfo.us/vitigo